Why Customers Choose Natural Rug Co. Over Big Box Retailers
Not all area rugs are created equal. And, if you've scrolled endlessly through the website of a big box retailer or mass rug retailer to find just the right one, you know just how frustrating and overwhelming it can be.
Natural Rug Co. is a small business with a strong belief that style and sustainability go hand-in-hand, and that a rug is much more than something you walk on. When customers choose to shop at Natural Rug Co. rather than at a big big box or mass retailer, it's because they have strong core values.
They Value Handmade Over Mass-Produced
All of the area rugs we offer are handcrafted by skilled artisans. Whether hand-knotted, hand-woven, hand-tufted or hand-braided, all of our rugs are rich in character and made with intention and care.
They Value Natural Fibers
Every rug we offer at Natural Rug Co. is made from natural, sustainable fibers that our customers value for a healthier home. Unlike rugs made with synthetic fibers, our bamboo, jute, wool, cotton and silk area rugs don't introduce VOCs and allergens into your home and they feel authentic - not plasticy - underfoot.
They Value Curation
Natural Rug Co. customers don't want to dig through thousands of area rugs with little distinction. They enjoy the calm and satisfaction of only have to shop area rugs that meet their standards for quality, craftsmanship, sustainable fibers, and style.
They Value Uniqueness
Our customers want their spaces to be warm, inviting, and understatedly sophisticated. They want to incorporate area rugs they won't find in every other home, and they value that each handcrafted area rug is truly one-of-a-kind.
They Value Values-Driven Businesses
Natural Rug Co. customers care about who they're buying from, not just about what they're buying. We are proud to stand for ethical sourcing, environmental consciousness, and for supporting artisan communities.
They Value a Human Experience
Because our business is small, we can make every interaction with Natural Rug Co. personal. Natural Rug Co. customers' questions and requests are personally and thoughtfully addressed person to person, never person to machine.
Natural Rug Co. customers choose to shop with us vs. big box retailers because what we care for aligns with what they care for, and we only offer exactly what they're looking for: rugs that are always handcrafted with only natural fibers.