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Brand New Natural Area Rugs in Jute, Wool, Silk, and Cotton

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"This rug is fantastic! It looks even better in person than in the pictures."

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Welcome to Natural Rug Co. We're so glad you're here.

We're a small business with a strong belief that style and sustainability go hand-in-hand, and that a rug is much more than something you walk on.

Not only does a natural fiber rug ground your space, it infuses it with color, pattern, texture, and most importantly, your unique personality. That’s why we’re dedicated to offering beautiful, natural fiber area rugs handcrafted with care and designed to make your home feel special.

Our focus is beauty, quality, and sustainability. Whether bamboo, jute, wool, silk or cotton, every natural area rug we offer is handcrafted from sustainable materials you can feel good about bringing into your home. And, we work with artisans and partners around the world who prioritize ethical practices and eco-friendly production.

There are many places you could shop for a rug. We truly appreciate that you chose us, and in doing so, have chosen to support sustainability, quality craftsmanship, and small business.

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Let customers speak for us

from 71 reviews
A Great Investment

I'm so glad I decided to invest in this rug! The hand-knotted wool feels luxurious, and the unique geometric pattern adds character to my room. Worth every penny.

Anonymous
COLLECTION: Geometric Hand Knotted Wool Area Rugs (Asst. Colors, Patterns and Sizes)
Perfect Addition to My Home

I was looking for something special and this rug is it! The geometric pattern is stylish, and the green beige color complements my decor beautifully. A great addition to my home.

Anonymous
COLLECTION: Geometric Hand Knotted Wool Area Rugs (Asst. Colors, Patterns and Sizes)
Soft and cozy

The wool feels incredibly soft underfoot. The hand-knotted weave gives it a thick, plush texture, and the green beige color is warm and inviting. Perfect for my family room.

Anonymous
COLLECTION: Geometric Hand Knotted Wool Area Rugs (Asst. Colors, Patterns and Sizes)
Excellent

Excellent quality! Item as described. Colors are true to picture.

Anonymous
COLLECTION: Colorful Classics - Hand Knotted Afghan Wool And Silk Area Rugs and Runners (Asst. Colors, Patterns and Sizes)
Botanical rug - beautiful!

I was taken with this rug's design the first I saw it - unusual, charming, well designed. And the color is exquisite.

Anonymous
COLLECTION: Floral Squares - Hand Tufted Wool Area Rugs (Asst. Patterns, Colors and Sizes)
High Quality

The quality of this hand-tufted rug is fantastic! You can tell it's made with care, and the wool feels soft and luxurious underfoot.

Anonymous
COLLECTION: Floral Squares - Hand Tufted Wool Area Rugs (Asst. Patterns, Colors and Sizes)
Rug from India

I was very surprised with the quality of the rug. The colors are perfect.

Anonymous
Floral Hand Tufted Wool Area Rug - 6' x 9'
Perfect for My Modern Space

This rug is perfect for my modern decor! The abstract pattern adds an artistic touch, and it complements my furniture beautifully.

Anonymous
Square Hand Tufted Wool Abstract Area Rug
Beautiful!

This rug is all around an amazing addition to our space. The quality is top notch. I seriously couldn't be happier with this purchase.

Anonymous
COLLECTION: Colorful Classics - Hand Knotted Afghan Wool And Silk Area Rugs and Runners (Asst. Colors, Patterns and Sizes)
Great

It's a nice rug-wool, thin and will last...I put a high cushion pad under to add softness underfoot.

Anonymous
COLLECTION: Bold Contemporaries - Hand Woven Flat Weave Kilim Wool Area Rugs (Asst. Colors, Patterns and Sizes)
Love!

Super soft! Definitely upgraded my room. You'll need to vacuum it at first because it shed a bunch at the beginning.

Anonymous
COLLECTION: Petite Prints and Stripes - Hand Knotted Wool Area Rugs (Asst. Patterns, Colors and Sizes)
Love this fun rug!

This rug would be adorable in a child's room, but I love using it as a fun, unexpected addition to my living room. The design is very detailed and the rug is extremely well-made.

Marie F.
COLLECTION: Cat-Themed Hand Tufted Wool Rugs
Beautiful and sturdy

This rug is not only beautiful but also incredibly sturdy. It ties the room together effortlessly, and the quality is exceptional. Highly recommend!

Avery C.
Mahogany Brick Moso Bamboo Rug - 5 Sizes
Looks great!

This rug looks great in our living room. Excellent quality!

Isla C.
Desert Sand Moso Bamboo Rug - 5 Sizes
Love it!

Love this rug! Adds a nice touch to our dining area.

Eliana R.
Cafe Mocha Moso Bamboo Rug - 5 Sizes