The Natural Rug Co. Story

Welcome to Natural Rug Co! 


The mission of my small business is to curate a beautiful selection of high-quality, handcrafted natural fiber area rugs made from renewable materials that you can have peace of mind and pride owning. And, I work with U.S.-based distributors who ship quickly directly to you. 

I'm also proud to partner with companies that are focused on harvesting renewable and sustainable materials and  using recyclable materials whenever possible. 

In August 2024, my husband and I purchased Natural Rug Co. from its previous owner. At the time, the site featured natural bamboo, jute, wool and cotton area rugs, all created by artisans in the Anji Mountain Region of China, as well as other products produced there, like rugged chair mats, poufs and ottomans, and boot trays. 

I decided to make the site truly only about handmade natural rugs, and discontinued many non-rug products, and then sourced and added many new handmade natural area rugs from artisans in India and Turkey. 

Now, I offer only high-quality, natural rugs that will bring life and vitality to your home. And while the product selection at Natural Rug Co. may shift and expand to suit your style and needs, one thing that will never change is that I'm always seeking out only the best in eco-friendly natural fiber rugs to elevate your decor. 

Natural Rug Co. has an array of rugs to suit your sustainable design needs. Between bamboo rugsjute rugs,  and wool rugs, you're certain to find something to fit any space in your home. Browse the whole store to explore all the beautiful products I offer. 

I'm thankful and honored that you're choosing to visit Natural Rug Co. and I sincerely hope you find something that you love that you feel good owning. 

Thanks so much for visiting, 

Donna