Why Interior Designers Never Hesitate to Use Jute Rugs

(and Why You Shouldn't Either)

Interior designers opt for natural jute area rugs again and again for everything from brownstones and beach houses to townhouses and country homes. Why? Because they know what many homeowners don't: jute rugs are beautifully versatile, surprisingly soft, and naturally grounding.

At Natural Rug Co., we hear the hesitation, too - we love the look but wonder if it will be too rough, too delicate or too casual for our home. The truth? Interior designers consistently opt for natural fiber jute rugs because they're actually none of those things and, in fact, when well made, they're one of the most timeless, forgiving, and comfortable materials you can put underfoot.

Here is what design pros know that you may not - and why you should feel confident in choosing a jute rug for your home. 

Jute Rugs Instantly Add Warmth and Texture

"I love the natural, warm and grounding texture jute brings to a room." - Katharine Paravicini

Designers know that jute instantly adds visual depth and texture to a space without competing with other design elements. Its soft, organic tone grounds a space and balances other colors and patterns. 

Whether layered under a treasured antique rug or used alone, a quality jute rug gives a room a quiet and elevated character that never feels overdone. 

Jute Rugs are Surprisingly Soft

"They can add a great amount of physical and visual texture to a space and they feel great underfoot once they are a little worn in." - Sheena Murphy

Many homeowners are surprised by how soft a quality jute rugs feels underfoot, especially once it's been used a bit. While not plush like wool, jute is lusciously smooth, supple and earthy, providing comfort and authenticity.

Designers Trust Jute for Its Durability 

"I've used a jute rug in every room in the house...They are super durable and hardy." - Laura Stephens 

Quality jute rugs are built to last - and especially Natural Rug Co's handcrafted jute rugs. Jute fibers' inherent strength and flexibility make jute rugs ideal for busy living rooms, hallways, and family spaces. It wears and ages beautifully - developing a patina that adds more and more character to a space over time. 

Jute Complements Every Style

"They always go with everything, working just as well in a more pared-back rooms as they do with lots of color and pattern." - Katharine Paravicini

Whether your personal design aesthetic is coastal, modern organic, or timeless traditional, jute blends seamlessly into your space. Its natural, organic tone acts as a design neutral, pairing effortlessly with countless colors and patterns. And that versatility makes jute rugs a go-to choice for interior designers.

Jute Is Natural and Sustainable

"Natural materials are patient and adaptable, while they speak of time and transience" - Jonas Bjerre-Poulsen

Unlike synthetic rugs, jute is 100% biodegradable and renewable. And, Natural Rug Co. jute rugs are harvested by hand and woven by hand using age-old techniques that honor craftsmanship and minimize waste. 

Choosing a jute rug means choosing both natural beauty and something that's kind to the earth and your home. 

The Takeaway

Designers never hesitate to use jute rugs because they're stylish, versatile, natural, and built to last. When in you invest in a Natural Rug Co. handcrafted jute rug, you're getting more than a foundation for a space. You're intentionally bringing texture, warmth and timeless simplicity into your home that you'll love for years to come. 

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