boho living area with teal couch, plants and nubby jute rug

Jute Rugs: Everything You Need to Know Before You Buy

Jute is one of the most popular natural fibers in home design, and for good reason. If you're considering a jute rug for the first time, here is what actually matters before you buy.

What Makes Jute Different

Jute is a plant-based fiber, hand-spun and handwoven into rugs with a naturally varied, slightly nubby texture. Unlike wool, jute has a flatter profile and a warmer, more casual look, which is part of why it has become the go-to choice for modern organic and minimalist interiors.

Where Jute Rugs Work Best

Jute is way more versatile than you might think. It works especially well in living rooms and entryways, where its durability holds up to regular foot traffic, but it's also great to visually ground and add warmth to a dining area, home office or bedroom.  

A jute rug can even be used in the kitchen, but with caution. Jute should be used in low-humidity spaces, and should not be subject to frequent spills. It's definitely not recommended for consistently damp areas like bathrooms. 

In addition to being beautiful, jute rugs have the added benefits of being naturally anti-static and noise-absorbing.

Popular Jute Options 

Off all of the Natural Rug Co. handcrafted jute rugs, customers come back to the Andes and Kerala collections time and time again. 

bohemian living room with nubby jute rug, plants, and teal sofa

The Andes Hand Woven Natural Jute Rug is a warm, neutral starting point for almost any room.

Cozy living room with a couch, chairs, and a coffee table in a home setting.

The Andes Hand Woven Ivory Jute Rug is a beautiful lighter option for brighter spaces.

Modern living room with gray sofa, armchairs, and a coffee table on a dark gray jute rug.

The Kerala Gray Jute Hand-Braided Rug has a a deeper tone for rooms that lean cooler or more modern.

Caring for a Jute Rug

Jute holds up well with regular suction-only vacuuming, but a vacuum's beater bar should never be used, as it can easily damage jute fibers. Smaller jute rugs can be easily shaken out, as well. 

A jute rug also needs prompt attention to spills, but should not be deep-cleaned with excess water the way you might treat a synthetic rug. For more information on caring for your jute rug, see our guide on caring for your natural rug.

Not sure what size or shape to start with? Our Ultimate Rug Size Guide walks through exactly that. And for personalized recommendations, take our Rug Finder Quiz.

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